Amadai Center Edificio Multifuncional by Notash Dadjoo

Amadai Center Edificio Multifuncional by Notash Dadjoo is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Arquitectura, Edificación e Estruturas Competition Category.

BronceArquitectura· 2020

Amadai Center Edificio Multifuncional

by Notash Dadjoo

Client: NDAStudio

A' Design Award de Bronce Winner in Arquitectura Category

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Verified Award Winner

Verify Award Status for #87503

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The Design

About Amadai Center Edificio Multifuncional

Nace e florece o paradoxo da aspereza / elegancia percibida pola montañosa paisaxe rexional que se atopa no corazón do concepto de deseño. Ao dar a luz, a cabeza aparece primeiro, polo que ao enterrar a metade do edificio a outra metade parece que non se atopa fóra do chan. O paradoxo conceptual aparece nas formas masivas do edificio que se desprenden do seu contexto verde, que floreceu desde dentro a través dos seus espazos abertos infiltrados. Visibilidade da cidade ao lugar e doutro xeito, sustentabilidade, deseño contextual, patrimonio local e mellora do ecolóxico e aspectos sociais do proxecto teñen lugar no deseño

The Recognition

About the A' Design Award de Bronce

Amadai Center Edificio Multifuncional gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Amadai Center Edificio Multifuncional sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Amadai Center Edificio Multifuncional satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was designed for The Municipality of Hamadan to build a new symbol for the city. City redial plan, visibility from city-to-site and otherwise, sensitivity toward the surrounding and scales, Local heritage, social interactions, sustainability, enhancement of the building and site role in the urban green network, be in harmony with its context, introvert design in response to the local cold climate and cultural identity along with conceptual aspects are design key factors.
Dimensions & Packaging: The site area is 44500 square meters, and the building total area is 11800 square meters. the area of the parking lot does not include.
Tags: Concept Design, Architecture, Design, Contextual, Sustainability, Green Architecture, Iran, Municipality
Production Technology: The visibility from the main streets creates the main project axes and buildings aligned to these axes. Introverted and sustainable design has featured by centralized and buried form, low height, few openings with a small area in facades, canopy for sunlight control, and the use of rough and dark material in facades. For creating a place for social events and interactions, along with the allocation of semi-open space as a plaza, various elevation levels have designed so it could draw these social interactions on the site to different levels of the complex.
Design Challenge: To create a low-rise monumental and expressive project which could meet the research needs with good visibility from the city.
Research: An expressive project which could have the potential of being a new city symbol, environmental enhancement of building and its connection to the urban green network and be harmonious with its context was the design objective. The environmental site analyzes using the ArcGIS program, studying and collecting data from local architecture and cultural heritage, sustainability practices and social interactions using local research publish and municipality sources.
Inspiration: Birthing, flourishing, and the paradox of roughness and elegance, extracted from the regional natural environment lie at the heart of this project design concept. In the process of giving birth, the head will come out first, so by burying half of the building other half seems to head-out of ground. The conceptual paradox inspired by the local mountainous landscape appears in the building's rough forms head-out of its green context, which flourished from inside through its infiltrated open spaces.
Project Duration: This project started in November 2018 and ended in January 2019 and located in Hamadan, Iran.
Operation Flow: The project contains these functions: retail, gym, educational functions, observatory, planetarium, multifunctional hall, cinema, library, city traffic control room, and municipality related offices.
Patents: Copyrights belong to Notash Dadjoo, 2019.
Team Members: Notash Dadjoo, Mohammad Gerami, Naiem Nakhaie, Mehdi Khalafi
Image Credits: All images: Model and Illustrator Notash Dadjoo, 3d render Mehdi Khalafi, 2019