O deseño MAU Vegas 2019 Evento de Shreya Gulati é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

FerroPublicidade· 2020

MAU Vegas 2019 Evento

de Shreya Gulati

Cliente: Houndstooth

Gañador do A' Design Award de Ferro na Categoría Publicidade

13,044

Gañador de Premio Verificado

Verificar o Estado do Premio para #88163

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Cores

O Deseño

Sobre MAU Vegas 2019 Evento

Aplicacións móbiles desbloqueadas ou MAU Vegas é o principal evento mundial de aplicacións móbiles. Atrae ás maiores marcas de Silicon Valley, incluíndo Spotify, Tinder, Lyft, Bumble e MailChimp por citar algunhas. A Houndstooth recibiu a tarefa de conceptualizar, deseñar e executar o aspecto visual e a presenza dixital de todo o evento para o ano 2019. Ao tempo que o evento intenta empuxar os límites no espazo tecnolóxico, deseñaron un sistema que puidese representar iso a través de imaxes e empobrar a audiencia. para a experiencia de forma holística.

O Recoñecemento

Sobre o A' Design Award de Ferro

MAU Vegas 2019 Evento gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que MAU Vegas 2019 Evento sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. MAU Vegas 2019 Evento é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Etiquetas: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Tecnoloxía de Produción: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Reto de Deseño: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Investigación: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiración: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Duración do Proxecto: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Fluxo de Operacións: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Membros do Equipo: Shyamlee Jagtap