East Side A Cervexa Artesanal Italiana de Roberto Terrinoni

O deseño East Side A Cervexa Artesanal Italiana de Roberto Terrinoni é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

East Side A Cervexa Artesanal Italiana

de Roberto Terrinoni

Cliente: Roberto Terrinoni

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre East Side A Cervexa Artesanal Italiana

Unha cervexa artesanal nunha pequena cidade do centro de Italia, cada cervexa ten unha historia, cada historia cóntase na súa etiqueta. Ademais de ser elegante e versátil, a técnica de collage permite inserir algúns elementos visuais que resalten a identidade do produto, como as referencias ao significado do nome, á tipoloxía da cervexa e aos seus ingredientes. O deseño do logotipo, que representa a identidade corporativa, baséase nunha forma sinxela. Esta forma reprodúcese no corte das marcas das etiquetas e no sistema de símbolos de cada cervexa utilizando unha personalización tanto colorida como heráldica.

O Recoñecemento

Sobre o A' Design Award de Bronce

East Side A Cervexa Artesanal Italiana gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que East Side A Cervexa Artesanal Italiana sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. East Side A Cervexa Artesanal Italiana satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensións e Embalaxe: 8,5x9 cm
Etiquetas: beer, collage, packaging, label, italy,
Tecnoloxía de Produción: Paper, off-set print, screen printing polishing
Reto de Deseño: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Investigación: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiración: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Duración do Proxecto: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Fluxo de Operacións: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Créditos das Imaxes: video by east side brewing