Joy Batidora de Man by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Electrodomésticos Competition Category.

BronceElectrodoméstico· 2020

Joy Batidora de Man

by Yasemin Ulukan

Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

A' Design Award de Bronce Winner in Electrodoméstico Category

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Verified Award Winner
Verify Award Status for #88183

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The Design

About Joy Batidora de Man

Co seu diseño de botón ergonómico e empuñadura cómoda, Joy cumpre todas as expectativas dunha batidora de man de alta calidade. O motor de 1200 vatios do modelo con axuste de velocidade de dúas etapas realiza a función de mestura no menor tempo de forma eficaz. Grazas ao seu aparello mesturador de aceiro inoxidable, pode esmagallar e moer froitas e verduras facilmente sen salpicar. Grazas ao batedor dobre e ao recipiente picador de dobre folla, tanto o rendemento do produto como o pracer de pasar tempo na cociña duplícanse.

The Recognition

About the A' Design Award de Bronce

Joy Batidora de Man gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Joy Batidora de Man sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Joy Batidora de Man satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Dimensions & Packaging: Gift box dimensions 20cm x14cmx 43cm
Tags: hand, blender , ergonomy , chopper , mixer
Production Technology: Safe Food Contact Materials are used in all stages of the production.
Design Challenge: We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Research: In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Project Duration: The project started in 2018 April in Istanbul and will be launched in market in June 2019
Operation Flow: The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Team Members: Senur Design Center