Yedao Lugui Baijiu Envasado de bebidas de Wen Liu and Xianwen Wu

O deseño Yedao Lugui Baijiu Envasado de bebidas de Wen Liu and Xianwen Wu é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

Yedao Lugui Baijiu Envasado de bebidas

de Wen Liu and Xianwen Wu

Cliente: Hainan Yedao Liquor Developemt Co., Ltd

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Yedao Lugui Baijiu Envasado de bebidas

Yedao Lugui Baijiu é un deseño de envasado para unha marca de licor da provincia de Hainan, no sur de China. Oito coñecidos lugares de interese de Hainan preséntanse como ilustracións na parte frontal da botella de vidro. A etiqueta do pescozo distínguese por unha cor diferente. A caixa exterior está feita de acrílico e papel, de xeito que a botella ilustrada do interior pode verse claramente. Á caixa aplícaselle estampación en dourado e serigrafía, e a botella remátase cunha técnica de flor asada. A sinxela gama de cores azuis reflicte a cultura e o turismo locais de Hainan.

O Recoñecemento

Sobre o A' Design Award de Prata

Yedao Lugui Baijiu Envasado de bebidas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Yedao Lugui Baijiu Envasado de bebidas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Yedao Lugui Baijiu Envasado de bebidas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimensións e Embalaxe: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Etiquetas: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Tecnoloxía de Produción: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Reto de Deseño: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Investigación: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiración: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Duración do Proxecto: The project started in October 2018 and finished in May 2019 in Shenzhen.
Fluxo de Operacións: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Membros do Equipo: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Créditos das Imaxes: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.