Happy Ginger Ale Función Primaria: Envasado de Bebidas de Wen Liu and Jiayi Sun

O deseño Happy Ginger Ale Función Primaria: Envasado de Bebidas de Wen Liu and Jiayi Sun é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

Happy Ginger Ale Función Primaria: Envasado de Bebidas

de Wen Liu and Jiayi Sun

Cliente: Shenzhen Oracle Creative Design Co., Ltd

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Happy Ginger Ale Función Primaria: Envasado de Bebidas

Happy Ginger Ale é un deseño de envasado para unha bebida de xenxibre vendida en latas de aluminio. Cada lata mide 115 milímetros de longo, 66 milímetros de ancho e 66 milímetros de alto. O elemento visual principal é unha ilustración debuxada a man de catro personaxes chamados Ginger Man, Ginger Lady, Ginger Grandma e Ginger Kid. As catro figuras representan a homes, mulleres, persoas maiores e nenos. Cada personaxe sostén unha lata e mostra unha expresión de satisfacción. O estilo sinxelo e animado busca crear unha conexión emocional e convidar aos consumidores a degustar o sabor do xenxibre.

O Recoñecemento

Sobre o A' Design Award de Prata

Happy Ginger Ale Función Primaria: Envasado de Bebidas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Happy Ginger Ale Función Primaria: Envasado de Bebidas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Happy Ginger Ale Función Primaria: Envasado de Bebidas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensións e Embalaxe: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Etiquetas: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Tecnoloxía de Produción: The design material is made of aluminum can.
Reto de Deseño: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Investigación: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiración: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Duración do Proxecto: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Fluxo de Operacións: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Membros do Equipo: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Créditos das Imaxes: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018