Ningxiahong Reign Title A Botella De Licor de Sunkiss Design Team

O deseño Ningxiahong Reign Title A Botella De Licor de Sunkiss Design Team é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Ningxiahong Reign Title A Botella De Licor

de Sunkiss Design Team

Cliente: The Ningxiahong Wolfberry Liquor

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Ningxiahong Reign Title A Botella De Licor

A combinación de "produto + caligrafía + reinado título" crea unha identidade visual distintiva. Un título de reinado é unha palabra propia que propicia un bo desexo. Cando se aplica ao paquete de produtos en forma de caligrafía, o produto ten unha pegada da cultura chinesa clásica e un atributo social e entréganse as bendicións auspiciosas do produto para os consumidores, de xeito que os consumidores teñen máis que falar cando beben. .

O Recoñecemento

Sobre o A' Design Award de Bronce

Ningxiahong Reign Title A Botella De Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Ningxiahong Reign Title A Botella De Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Ningxiahong Reign Title A Botella De Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensións e Embalaxe: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Etiquetas: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Tecnoloxía de Produción: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Reto de Deseño: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Investigación: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiración: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Duración do Proxecto: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Fluxo de Operacións: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Membros do Equipo: Design Leader: Zhou Hong; Design Director: Wu Changzhi