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Ningxiahong Rock Painting Bronze Script A Botella De Licor de Sunkiss Design Team

O deseño Ningxiahong Rock Painting Bronze Script A Botella De Licor de Sunkiss Design Team é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.


BronceEnvases· 2020

Ningxiahong Rock Painting Bronze Script A Botella De Licor

de Sunkiss Design Team

Cliente: The Ningxiahong Wolfberry Liquor

Gañador do A' Design Award de Bronce na Categoría Envases

28,060

Gañador de Premio Verificado

Verificar o Estado do Premio para #89802

Cores

O Deseño

Sobre Ningxiahong Rock Painting Bronze Script A Botella De Licor

As pinturas rupestres das montañas Helan son un representante da cultura chinesa e do famoso patrimonio cultural de Ningxia, mentres que o guión en bronce é de bronce. Por iso, Designer combina estes dous elementos representativos como símbolos fundamentais da identidade cultural do deseño do paquete da botella e integra este produto coa cultura tradicional chinesa para mellorar a identidade cultural dos consumidores de alta gama con este produto.

O Recoñecemento

Sobre o A' Design Award de Bronce

Ningxiahong Rock Painting Bronze Script A Botella De Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Ningxiahong Rock Painting Bronze Script A Botella De Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Ningxiahong Rock Painting Bronze Script A Botella De Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensións e Embalaxe
Bottle volume 750ml,high 270mm,the widest diameter 105mm
Etiquetas
Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Tecnoloxía de Produción
The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Reto de Deseño
Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Investigación
The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiración
The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Duración do Proxecto
This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Fluxo de Operacións
Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Membros do Equipo
Design Leader: Zhou Hong; Design Director: Wu Changzhi

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