Songhua River Rice O Paquete De Arroz by 33 and Branding Co., Ltd.

Songhua River Rice O Paquete De Arroz by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2020

Songhua River Rice O Paquete De Arroz

by 33 and Branding Co., Ltd.

Client: Sourceage

A' Design Award de Prata Winner in Envases Category

40,601

Verified Award Winner

Verify Award Status for #89941

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songhua River Rice O Paquete De Arroz

O arroz do río Songhua, é un produto de arroz de gama alta baixo o grupo SOURCEAGE Food. A medida que se achega o festival tradicional chinés - o Festival de Primavera, deseñan a través dun produto de arroz fermoso embalado como agasallos para os clientes dos agasallos do Festival de Primavera, polo que o deseño global ten que facerse eco da atmosfera festiva do Festival de primavera, destacando os elementos culturais tradicionais chineses. e bo sentido.

The Recognition

About the A' Design Award de Prata

Songhua River Rice O Paquete De Arroz gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Songhua River Rice O Paquete De Arroz sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Songhua River Rice O Paquete De Arroz é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensions & Packaging: Width 210mm x Depth 40mm x Height 160mm
Tags: Package，China，Rice，Food，Festival，Cultural
Production Technology: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Design Challenge: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Research: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiration: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Project Duration: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Operation Flow: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patents: Copyrights belong to 33 and branding, 2019.
Team Members: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Image Credits: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.