Xin You Ran Baijiu Función principal: Envasado de licor by Wen Liu and Rong Mei

Xin You Ran Baijiu Función principal: Envasado de licor by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2020

Xin You Ran Baijiu Función principal: Envasado de licor

by Wen Liu and Rong Mei

Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

A' Design Award de Prata Winner in Envases Category

29,798

Verified Award Winner

Verify Award Status for #89952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xin You Ran Baijiu Función principal: Envasado de licor

Xin You Ran Baijiu é un deseño de envasado para un licor chinés lanzado con motivo dun ano do zodíaco. A imaxe visual principal combina a caligrafía chinesa coa pintura paisaxística. O trazo audaz da caligrafía únese coa profundidade espacial e o fino detalle da pintura, de xeito que as dúas formas artísticas lense como unha soa imaxe. O tema é Hai, o signo do porco no zodíaco chinés. O papel, a cerámica e a madeira empréganse xuntos para expresar o carácter cultural chinés. A caixa mide 180 mm de longo, 150 mm de ancho e 320 mm de alto.

The Recognition

About the A' Design Award de Prata

Xin You Ran Baijiu Función principal: Envasado de licor gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Xin You Ran Baijiu Función principal: Envasado de licor sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Xin You Ran Baijiu Función principal: Envasado de licor é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Dimensions & Packaging: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tags: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Production Technology: The materials of design are paper, ceramic and wood.
Design Challenge: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Research: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspiration: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Project Duration: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Team Members: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.