DIY Spice Blends by Chef Heidi As Receitas Dixitais De Redes Sociais by Lize-Marie Swan

DIY Spice Blends by Chef Heidi As Receitas Dixitais De Redes Sociais by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Publicidade, Márketing e Comunicación Competition Category.

PrataPublicidade· 2020

DIY Spice Blends by Chef Heidi As Receitas Dixitais De Redes Sociais

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award de Prata Winner in Publicidade Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi As Receitas Dixitais De Redes Sociais

Unilever Food Solutions encargou ao xefe residente Heidi Heckmann (Chef Rexional de Clientes, Cidade do Cabo) a crear 11 receitas únicas de Spice Blends usando a gama de especias Robertsons. Como parte da campaña "O noso percorrido, o teu descubrimento", a idea era crear imaxes e deseños únicos utilizando estes ingredientes para unha divertida campaña en Facebook. Cada semana as mensaxes exclusivas de Spice Blife do chef Heidi foron publicadas como Facebook Canvas Posts ricas en medios. Cada unha destas receitas tamén está dispoñible para a descarga do iPad no sitio web de UFS.com.

The Recognition

About the A' Design Award de Prata

DIY Spice Blends by Chef Heidi As Receitas Dixitais De Redes Sociais gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que DIY Spice Blends by Chef Heidi As Receitas Dixitais De Redes Sociais sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. DIY Spice Blends by Chef Heidi As Receitas Dixitais De Redes Sociais é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew