Feira do Alvarinho A Campaña Publicitaria de Fabio Alves

O deseño Feira do Alvarinho A Campaña Publicitaria de Fabio Alves é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

PrataPublicidade· 2020

Feira do Alvarinho A Campaña Publicitaria

de Fabio Alves

Cliente: MarkaBranka

Gañador do A' Design Award de Prata na Categoría Publicidade

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Cores

O Deseño

Sobre Feira do Alvarinho A Campaña Publicitaria

Feira do Alvarinho é unha festa do viño anual que ten lugar en Moncao, en Portugal. Para comunicar o evento creouse un reino antigo e ficticio. Con nome e civilización propios, o Reino de Alvarinho, designado así porque Moncao é coñecido como o berce do viño de Alvarinho, inspirouse na historia real, lugares, persoas icónicas e lendas de Moncao. O maior reto deste proxecto foi levar a historia real do territorio ao deseño de personaxes.

O Recoñecemento

Sobre o A' Design Award de Prata

Feira do Alvarinho A Campaña Publicitaria gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Feira do Alvarinho A Campaña Publicitaria sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Feira do Alvarinho A Campaña Publicitaria é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensións e Embalaxe: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Etiquetas: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Tecnoloxía de Produción: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Reto de Deseño: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Investigación: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiración: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Duración do Proxecto: From February to July 2019, in Moncao, Portugal.
Fluxo de Operacións: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Membros do Equipo: Fabio Alves
Marcio da Rocha
Rafael Pereira
Créditos das Imaxes: MarkaBranka, 2019