Yuanfang Fine Club Deseño de Interiores Comerciais by Jsd Space Design

Yuanfang Fine Club Deseño de Interiores Comerciais by Jsd Space Design is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ouro in Deseño de Espazos Interiores e de Exposición Competition Category.

OuroInteriorismo· 2020

Yuanfang Fine Club Deseño de Interiores Comerciais

by Jsd Space Design

Client: Jsd Space Design

A' Design Award de Ouro Winner in Interiorismo Category

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The Design

About Yuanfang Fine Club Deseño de Interiores Comerciais

Yuanfang Fine Club é unha oficina de vendas inmobiliarias en Pequín que tamén funciona como un club para a vida urbana. O interior abrangue 745 metros cadrados. Os elementos de deseño están tomados da temática das vacacións á beira do mar e dispostos nunha forma regular que conecta os espazos. Combínanse áreas para a experiencia vacacional, a cultura gastronómica, a arte, os nenos e un bar con té de tarde. Un gran acuario forma o mostrador de recepción. A madeira con patróns de ondas, a pintura do chan con motivos ondulados, as liñas en forma de arco e os tons suaves substitúen as arestas afiadas. A intención é ofrecer moitas escenas de vida nun só lugar.

The Recognition

About the A' Design Award de Ouro

Yuanfang Fine Club Deseño de Interiores Comerciais gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Yuanfang Fine Club Deseño de Interiores Comerciais sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Yuanfang Fine Club Deseño de Interiores Comerciais crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is not only a real estate sales office, but also a reconstruction of urban life. Designers use modern architectural thinking to extract design elements from the theme of seaside vacation, and extend a regular form to build the relationship between space. Besides, it integrates such functional areas as vacation experience, food culture, art enjoyment, children's space and bar afternoon tea, trying to subvert the well-behaved lifestyle of most urban people.
Dimensions & Packaging: The project covers a total of 745 square meters. Designers decorate a structural column in the atrium area into a giant and modern tree, with fluent lines and disparate lighting around it. The bow shaped bar shows the freedom, combined with the fish chandeliers, gives people the experience of seaside vacation. VIP room with the theme of fishing, all around of the room with arc-shaped electric glass wall. Children's district shows childlike innocence and delight.
Tags: Interior, Commercial, Sales Center, Vacation experience, Ocean elements, Natural, Elegant, Cultural,
Production Technology: The front desk, consisting of a large fish tank, serves as the highlight of the reception area. With the wave wood decoration of smallpox and wall and the artistic floor paint of wave pattern, the leisure atmosphere of seaside vacation is refreshing. The computer negotiation area adopts the real-time interconnection system, allowing customers to get the real-time information and experience the sense of technology brought by the data age.
Design Challenge: The characteristics of independent and closed immersion of the restaurant subverts the traditional dining mode. The new media art of 360-degree holographic projection is putted to use on the interior of the space, which brings fantastic visual impact and artistic tension to the guests, and realizes the dining environment of various scenarios. At the same time, through the immersive interactive experience, we can get the feeling of being there.
Research: Yuanfang Fine Club is located in the golden section of Dongfeng North Bridge in Chaoyang District, Beijing, overlooking Beijing Sun Park and International CBD. It gathers the most advanced art design in the world, a single life scene has been difficult to survive here for a long time. Designers use modern architectural thinking to extract design elements from the theme of seaside vacation, and extend a regular form to build the relationship between space.
Inspiration: In recent years, under the background of consumption upgrading, people's living habits are undergoing major changes. It becomes particularly important for how to meet the needs of different life scenarios of target customers, while giving consideration to consumers' sensory experience and thinking identity. Therefore, designers are trying to change the unchanged lifestyle of most urbanites with a diversified, changeable and multi-dimensional Club operation model.
Project Duration: The project started in February 2018 in Beijing and finished in May 2018 in Beijing.
Operation Flow: The streamlined art decoration fits the tone of the whole space. A large number of arc design instead of sharp edges and corners, and soft tones eliminate the cold and hard touch.
Patents: Copyrights belong to JSD SPACE DESIGN, 2018.
Team Members: Jian Xu
Jie Zheng
Yang Yang
Image Credits: Image #1: Photographer Xiaowen Jin, Entrance, 2018.
Image #2: Photographer Xiaowen Jin, Reception Hall, 2018.
Image #3: Photographer Xiaowen Jin, Computer Negotiation Area, 2018.
Image #4: Photographer Xiaowen Jin, Bar, 2018.
Image #5: Photographer Xiaowen Jin, VIP Room, 2018.