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EN Skincare Tenda de Cosméticos, Salón de Beleza by Yusuke Kinoshita

EN Skincare Tenda de Cosméticos, Salón de Beleza by Yusuke Kinoshita is a highly esteemed winner of the very prestigious 2020 A' Design Award de Platino in Deseño de Espazos Interiores e de Exposición Competition Category.


PlatinoInteriorismo· 2020

EN Skincare Tenda de Cosméticos, Salón de Beleza

by Yusuke Kinoshita

Client: Archiee

A' Design Award de Platino Winner in Interiorismo Category

Colors

The Design

About EN Skincare Tenda de Cosméticos, Salón de Beleza

En Skincare é unha tenda de cosméticos e salón de tratamentos situado nun edificio do século XVIII no centro de París. O nome En significa beleza en xaponés, e tamén pode significar círculo e conexión. Estes tres significados inspiraron o deseño. Unha serie de particións circulares de latón divide 150 metros cadrados en catro salas distribuídas en dous niveis. Dúas salas luminosas de xeso ocupan a planta baixa, mentres que o soto conserva as paredes de pedra e os teitos abovedados. Os visitantes seguen un camiño sinuoso ata cada zona de tratamento, reflectindo a idea xaponesa da hospitalidade a través do descubrimento.

The Recognition

About the A' Design Award de Platino

EN Skincare Tenda de Cosméticos, Salón de Beleza gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. EN Skincare Tenda de Cosméticos, Salón de Beleza exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. EN Skincare Tenda de Cosméticos, Salón de Beleza é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the centre of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
Dimensions & Packaging
The existing 150 square meter spaces were divided into 4 main rooms: 2 rooms with stone vaulted spaces in the basement and 2 rooms finished with white plaster on the ground floor. A different scale of circles is composed for each room to create a functional plan. Room1: the entrance and the boutique, Room2: the counseling and the treatment space, Room3: the hall and the massage space, Room4: the product gallery and the blending counter.
Tags
Skincare, brass, paris, japan
Production Technology
The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.
Design Challenge
Merging two history and culture, between French and Japanese. Mixing culture in a strong clear story is always a challenge. Once we could figure out this strong idea, then we believe this new story could attract the people.
Research
The site has prime Parisian location, in the 6th arrondissement steps from the Jardin de Luxembourg. We preserved most of the existing structure of the 18th-century building, adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer, enchanting them to delve deeper into the store.
Inspiration
Adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer. The concept of ‘beauty’ by choosing golden polished brass for the circular partitions and accent pieces throughout the store.
Project Duration
Project started in December 2017 and opened to public at July 2019 in paris. 7 Rue de Condé75006 Paris
Operation Flow
The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.
Patents
Photography is by David Foessel
Team Members
Yusuke Kinoshita
Image Credits
Photography is by David Foessel

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