Macy’s Website Interface de sitio web by Willy Lai and Dave Torres

Macy’s Website Interface de sitio web by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Interface, Interacción e Experiencia de Usuario Competition Category.

PrataInterface· 2020

Macy’s Website Interface de sitio web

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award de Prata Winner in Interface Category

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The Design

About Macy’s Website Interface de sitio web

O sitio web de Macy's é unha interface de venda ao retallo en liña que permite aos clientes navegar e mercar os produtos ofrecidos por Macy's. O sitio web redeseñouse en resposta aos comentarios dos clientes, dando lugar a un deseño limpo e sinxelo inspirado nos medios de moda e nos produtos de tecnoloxía de consumo. As tecnoloxías web adaptables permiten o acceso a través de ordenadores portátiles, tabletas e teléfonos intelixentes. Unha ampla investigación guiou o traballo, incluíndo enquisas a usuarios, entrevistas, probas A/B e probas de usabilidade. A estrutura máis sinxela axiliza o proceso de compra e mellora a implicación dos usuarios.

The Recognition

About the A' Design Award de Prata

Macy’s Website Interface de sitio web gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Macy’s Website Interface de sitio web sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Macy’s Website Interface de sitio web é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.