Macy’s App Redesign Función principal: Aplicación móbil de compras by Willy Lai and Dave Torres

Macy’s App Redesign Función principal: Aplicación móbil de compras by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Tecnoloxías Móbiles, Aplicacións e Software Competition Category.

PrataMóbil· 2020

Macy’s App Redesign Función principal: Aplicación móbil de compras

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award de Prata Winner in Móbil Category

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Verified Award Winner

Verify Award Status for #94021

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Colors

The Design

About Macy’s App Redesign Función principal: Aplicación móbil de compras

Texto: Macy's App é unha aplicación móbil de compras que foi redeseñada en 2019 para dispositivos Android e iOS. A aplicación permite aos clientes explorar e mercar produtos de moda, beleza e fogar desde un smartphone ou tableta. O deseño é limpo e sinxelo, e toma referencias visuais dos medios de moda e dos produtos de tecnoloxía de consumo. As ferramentas baseadas na cámara permiten escanear e pagar, e as funcións de realidade aumentada permiten aos clientes previsualizar os produtos antes de mercalos. O redeseño baseouse nunha ampla investigación de usuarios e nos comentarios dos clientes, e a interacción dos usuarios aumentou tras o seu lanzamento.

The Recognition

About the A' Design Award de Prata

Macy’s App Redesign Función principal: Aplicación móbil de compras gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Macy’s App Redesign Función principal: Aplicación móbil de compras sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Macy’s App Redesign Función principal: Aplicación móbil de compras é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.