Heytea Lab Shenzhen OCT Harbor Deseño de Interiores para Retail by Uno Chan

Heytea Lab Shenzhen OCT Harbor Deseño de Interiores para Retail by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ouro in Deseño de Espazos Interiores e de Exposición Competition Category.

OuroInteriorismo· 2020

Heytea Lab Shenzhen OCT Harbor Deseño de Interiores para Retail

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award de Ouro Winner in Interiorismo Category

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Verified Award Winner

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Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Deseño de Interiores para Retail

Heytea Lab Shenzhen OCT Harbor é un deseño de interiores para retail dunha tenda insignia dunha marca de té. O espazo abrangue 1300 metros cadrados e está dividido en cinco laboratorios temáticos. O laboratorio periférico, o laboratorio de fabricación de xeo, o laboratorio de sobremesas e o laboratorio de ilustración sitúanse na primeira planta, e o laboratorio dos apaixonados do té atópase na segunda planta. Unha escaleira xeométrica conecta ambos os niveis e conforma o centro visual do interior. Luces de tira e películas luminosas están incrustadas no teito e nas reixas metálicas. As placas de escuma de aluminio das paredes laterais contrastan co metal cepillado acetinado.

The Recognition

About the A' Design Award de Ouro

Heytea Lab Shenzhen OCT Harbor Deseño de Interiores para Retail gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Heytea Lab Shenzhen OCT Harbor Deseño de Interiores para Retail sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Heytea Lab Shenzhen OCT Harbor Deseño de Interiores para Retail crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.