La Moitie O Espazo Multi Comercial by One Fine Day Studio & Partners

La Moitie O Espazo Multi Comercial by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ouro in Deseño de Espazos Interiores e de Exposición Competition Category.

OuroInteriorismo· 2020

La Moitie O Espazo Multi Comercial

by One Fine Day Studio & Partners

Client: One Fine Day

A' Design Award de Ouro Winner in Interiorismo Category

26,330

Verified Award Winner

Verify Award Status for #97772

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About La Moitie O Espazo Multi Comercial

O nome do proxecto La Moitie é orixinario da tradución francesa da metade e o deseño reflicte adecuadamente isto polo equilibrio que se atopou entre elementos opostos: cadrado e círculo, claro e escuro. Dado o espazo limitado, o equipo buscou establecer unha conexión e unha división entre as dúas áreas de venda polo miúdo separadas mediante a aplicación de dúas cores opostas. Aínda que o límite entre os espazos rosa e negro está claro, pero tamén está difuminado en diferentes perspectivas. Unha escaleira de caracol, medio rosa e metade negra, está situada no centro da tenda e proporciona.

The Recognition

About the A' Design Award de Ouro

La Moitie O Espazo Multi Comercial gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que La Moitie O Espazo Multi Comercial sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. La Moitie O Espazo Multi Comercial crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.
Dimensions & Packaging: Size (m2): 326
Tags: Catering, Fashion, experience, pink, black,
Production Technology: Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
Design Challenge: In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
Research: In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
Inspiration: La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
Project Duration: The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019.
Operation Flow: In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
Team Members: Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang
Image Credits: Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .