Mitsubishi eK X (Cross) Folleto by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Publicidade, Márketing e Comunicación Competition Category.
PrataPublicidade· 2020
Mitsubishi eK X (Cross) Folleto
Client: Mistubishi Motors
A' Design Award de Prata Winner in Publicidade Category
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- Verified Award Winner
- Verify Award Status for #98866
The Design
About Mitsubishi eK X (Cross) Folleto
Mitsubishi eK X é un folleto creado para un coche kei crossover. O folleto presenta o vehículo como un modelo compacto cun carácter de SUV, un estilo activo e un baixo consumo de combustible. O deseño segue o concepto Cute Beast que tamén guiou o deseño exterior do coche. Emprégase unha atrevida combinación de amarelo e negro para chamar a atención a primeira vista. Cada función e característica de rendemento móstrase nunha orde clara. O folleto fíxose para chegar aos clientes que queren probar algo novo.
The Recognition
About the A' Design Award de Prata
Mitsubishi eK X (Cross) Folleto gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Mitsubishi eK X (Cross) Folleto sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Mitsubishi eK X (Cross) Folleto é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely. - Inspiration
- Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.
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