Wild Cook Advertising O Cartel by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising O Cartel by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Deseño de Publicidade, Márketing e Comunicación Competition Category.

FerroPublicidade· 2020

Wild Cook Advertising O Cartel

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award de Ferro Winner in Publicidade Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising O Cartel

A publicidade é unha das partes máis importantes da presentación dun produto. Para poder presentar un deseño, os deseñadores deben comprender os principais aspectos do deseño e para presentalo dun xeito artístico teñen que centrarse nas súas características máis importantes. O deseño presentado é carteis publicitarios para un produto que dá diferentes. fumar cheiro dende a queimadura suave de materiais naturais ata a comida, é por iso que os deseñadores insistiron en amosar a queima de materiais naturais e o fume que sae deles. A intención dos deseñadores era estimular a súa curiosidade pola publicidade.

The Recognition

About the A' Design Award de Ferro

Wild Cook Advertising O Cartel gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Wild Cook Advertising O Cartel sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Wild Cook Advertising O Cartel é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad