Oscar Mulder

Oscar Mulder’s passion for design developed while he was living in his native Holland and
Italy in the early 1990s. In 1996 he graduated Cum Laude and with Appreciation from The
Academy of Art University in the United States and started working with the notable designer
Primo Angeli, regarded by many as the father of branding and packaging design.

Oscar developed and thrived as a design director under Primo’s influence, to execute
global programs for Kraft, Nestle, Intel, Lipton, Sara Lee among others. Oscar developed an
eye tuned to changing consumer trends, and incorporated the constantly evolving nature
of packaging into his own design practice. His work is considered forward thinking. Oscar
left the firm eventually and formed his own practice soon after. Building on this, he
founded Mulder Design in 2011 with a goal to offer outstanding packaging design that makes
sense to the brand and consumer. Oscar’s work has been recognized for many awards
including the Italian AI Award and the Good Design Award from The Chicago Athenaeum
International Museum of Architecture and Design.