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Daikure Brand Identity Poster by JBBC Branding Consultancy

Daikure Brand Identity Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ñemomarandu Jejapo Competition Category.


BrónseÑemomarandu· 2020

Daikure Brand Identity Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Brónse Winner in Ñemomarandu Category

Colors

The Design

About Daikure Brand Identity Poster

Daikure Brand Identity ha'e peteĩ poster serie ojejapovaʼekue peteĩ empresa fabricante japonés-gua, oĩva industria pesada-pe. Umi tapicha oĩva ta'ãnga-pe ha'e umi empleado tee upe empresa-pegua. Umi tesa iporãva ha ipu'akáva ohechauka atención ha arte oporombo'ehára rembiapo. Umi modelo rete oñemohendaha ohechauka pojoapy oimeraẽ mba'apo-pe. Umi rova rechaukaha ombojoapy heta ára rembiasakue ha jeroviapy. Umi kuarahy'ã ha pytũ azul-pe ojejuhu contraste ombojoykéva umi valor marca-gua: profesionalismo, atención detalle-pe ha arte oporombo'ehára rembiapo. Umi ta'ãnga ojejapo omomýi hag̃ua peteĩ mba'apo pu'aka ha imbaretéva.

The Recognition

About the A' Design Award Brónse

Daikure Brand Identity Poster ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Daikure Brand Identity Poster ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Daikure Brand Identity Poster ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags
Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology
The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge
One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research
Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration
"Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits
Jblossom Branding Consultancy Co., Ltd

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