Ugly Monster Mymba Vai Enbolture by JBBC Branding Consultancy

Ugly Monster Mymba Vai Enbolture by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Ugly Monster Mymba Vai Enbolture

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Mymba Vai Enbolture

Ugly Monster ha'e enbolture peteĩ popsicle apyhy Taiwan-pegua. Ko diseño ohechauka peteĩ kuimba'e hovyũ, hova ivai, ojejapo guáva rehehápe, peteĩ yva okakuaáva Yanchao táva-pe. Sa'yju hovyũ omoĩ pe personáje ári peteĩ tapicha porã ha oiko porãva. Hete ha py'a ndaha'éi sa'i ojoja, ha pe personáje ndaijapo pógui, upévare hechapyrã puka-rasa. Pe apyhy oguereko 70 mm ipe, 195 mm ipuku ha 20 mm iyvate. Pe tembiapo ha'e omomba'eguasu pe apyhy ha ombojoaju maymáva jehecha pe táva michĩ ha umi chagra-jára rehe.

The Recognition

About the A' Design Award Brónse

Ugly Monster Mymba Vai Enbolture ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Ugly Monster Mymba Vai Enbolture ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Ugly Monster Mymba Vai Enbolture ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.