Pepsi NFL Limited Edition Mba'e'yru latakue ñeñongatuha (Beverage Can Packaging) Dennis Furniss omba'apóva

Pepsi NFL Limited Edition Mba'e'yru latakue ñeñongatuha (Beverage Can Packaging) Dennis Furniss omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Platino pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlatinoMba'eñongatuha· 2021

Pepsi NFL Limited Edition Mba'e'yru latakue ñeñongatuha (Beverage Can Packaging)

Dennis Furniss -gua

Mba'eporuhára: Pepsi

A' Design Award Platino Rembiporuarã Mba'eñongatuha Categoría-pe

819,500

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #123073 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pepsi NFL Limited Edition Mba'e'yru latakue ñeñongatuha (Beverage Can Packaging) Rehegua

Pepsi NFL Limited Edition ha'e peteĩ mba'e'yru latakue aty ojejapóva'ekue México ñemuha peguarã. Irundy lata omomba'eguasu irundy fútbol americano aty: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders ha New England Patriots. Peteĩteĩva lata oiporu ijaty sa'y renda. Peteĩ ta'anga hekove kyre'ỹva ohechauka ñembosarái harakuéra hete tuichavévape, ohechauka hag̃ua pe deporte mbarete rete rehegua. Umi lata ojejapo aluminio-gui ha oñemonguatia offset ñemonguatia porãiterei rupive. Ko aty ojoaju peteĩ digital ñemomarandu rehe ha oñehepyme'ẽ ñemuhakuérape ha internet rupive.

Jeguerohory

A' Design Award Platino Rehegua

Pepsi NFL Limited Edition Mba'e'yru latakue ñeñongatuha (Beverage Can Packaging) ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pepsi NFL Limited Edition Mba'e'yru latakue ñeñongatuha (Beverage Can Packaging) ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Pepsi NFL Limited Edition Mba'e'yru latakue ñeñongatuha (Beverage Can Packaging) ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Tuichakue ha Ñemyenyhẽ: 110 mm x 50 mm x 110 mm / 18.5 lbs
Ñe'ẽ Rape: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Ñeapopy Tecnología: High definition Offset printing on aluminum cans
Diseño Jepy'apy: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Ñesẽheka: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Inspiración: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Proyecto Ára Tuichakue: 3 Months (Nov 20- Feb 21) Mexico
Mba'apo Rape: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Patente-kuéra: Pepsico Design Center Latam
Aty Rembiguái: PepsiCo Design Latin America
Ta'ãnga Mba'eñemoneĩ: Pepsico Design Center Latam