Lavazza Elogy Milk Kafé Mohendaha by Florian Seidl

Lavazza Elogy Milk Kafé Mohendaha by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award Platino in Ógape guarã Mba'epyru Competition Category.

PlatinoÓgape guarã Mba'epyru· 2021

Lavazza Elogy Milk Kafé Mohendaha

by Florian Seidl

Client: Lavazza

A' Design Award Platino Winner in Ógape guarã Mba'epyru Category

519,077
Verified Award Winner
Verify Award Status for #123094

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza Elogy Milk Kafé Mohendaha

Ko kafé mohendaha kamby ryru'ũha oĩmbáva oikuave'ẽ pa'ũ guasu Italia ka'ay cultura rehegua: espresso-gui cappuccino térã latte peve. Pe diseño oguereko inspiración Italia ka'ay óga ha bar-gui ha ha'e peteĩ evolución Lavazza forma ñe'ẽ oĩmávagui. Oñembohesakã peteĩ cáscara tuicha sin costura logo Lavazza mbohapy dimensión yvy gotyo. Metal acento omohesakãve umi tenda jeporu principal kámo palanca, rejilla goteo ha UI. Sistema Lavazza in Black avei oikuave'ẽ cápsula kafé ikatu oñembogue ikatu oñembohysã porãve. Heta tembiapo ojejapo oñemboguejy haguã tyapu nivel ha energía jeporu.

The Recognition

About the A' Design Award Platino

Lavazza Elogy Milk Kafé Mohendaha ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Lavazza Elogy Milk Kafé Mohendaha ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Lavazza Elogy Milk Kafé Mohendaha ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging: Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge: Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration: The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow: The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Team Members: Florian Seidl
Image Credits: Lavazza