Platino Mba'eñongatuha · 2021
Pepsi Chinas People Daily New Media Lata Y'u rekoha
by PepsiCo Design and Innovation
- A' Design Award Platino 2021 in Mba'eñongatuha
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Lata Y'u rekoha
Everyday Heroes ha'e peteĩ lata y'u rekoha ñemomorãrã apopyre aty ojejapo va'ekue Pepsi-pe g̃uarã, ombojoaju rupi China People's Daily New Media atyndive. Ko'ã lata omomba'eguasu pohãnohára, mba'apohára, pytyvõhára ha mba'e me'ẽhára oipytyvõ va'ekue hekohakuérape tenondete COVID-19 mba'asy oñemosarambívo. Peteĩteĩva apopyre omomba'eguasu peteĩ ñemoñare pyahu ára ha ára oñemomba'eguasúvape ha ohechauka aguyje ojapóva rehe opa ára. Pe mba'eryru ombojere peteĩ y'u ryru ojekuaáva peteĩ marandu aguyje ha jehecharamo joja rehegua opavavépe g̃uarãva.
About the A' Design Award Platino
Pepsi Chinas People Daily New Media Lata Y'u rekoha ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pepsi Chinas People Daily New Media Lata Y'u rekoha ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Pepsi Chinas People Daily New Media Lata Y'u rekoha ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
