Platino Mba'eñongatuha · 2023
Guo Cui Wu Du Baijiu China-pegua
by Xiongbo Deng
- A' Design Award Platino 2023 in Mba'eñongatuha
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du Baijiu China-pegua
Ko kachã morotĩ apopyre, hérava Guocui Wudu, osẽ Henan tetã mba'éva, China-gui. Pe kachã ojejapo po pohã ñana ypykue China-pegua, ojehypy ha ojehekáiva. Mercado-pe, apopyre competidor-kuéra oguereko michĩmi kamarã ojehejáva jejeka jave. Péva rehe, ko apopyre tembiaporã tuichavéva ha'e heta mba'e apo rupive, pe kachã iporãha ohupyty mba'e potĩ'ỹ-cero teko, ome'ẽva umi ojeporuvohárape peteĩ tekokatu jeroviaha tuichavéva. Upéicha rupi, diseñador-kuéra omboaje "potĩha" paquete diseño ñe'ẽryru ramo ohechauka hag̃ua pe tembiasakue tuichavéva.
About the A' Design Award Platino
Guo Cui Wu Du Baijiu China-pegua ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Guo Cui Wu Du Baijiu China-pegua ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Guo Cui Wu Du Baijiu China-pegua ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
