BlackDrop Marca Reko by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2020

BlackDrop Marca Reko

by Aleks Brand

Client: Aleks Brand

A' Design Award Pláta Winner in Ta'ãnga Category

70,891

Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Marca Reko

Kóva ha'e peteĩ Proyecto Personal Marca Estrategia ha Identidad rehegua. BlackDrop ha'e peteĩ cadena ñemuhã ha marca ovendéva ha omosarambiéva kafe. BlackDrop ha'e peteĩ proyecto personal oñemoheñóiva ñepyrũrãme omoĩ porã hag̃ua tono ha tendotee creativa tembiapo freelance creativo personal-pe g̃uarã. Ko Marca Identidad oñemoheñói oñemoĩporã hag̃ua Aleks peteĩ marca consultor jeroviáva comunidad startup-pe. BlackDrop ohechauka peteĩ marca ipyahu, contemporáneo, hesakã startup rehegua oipotáva oiko peteĩ marca opavavépe g̃uarã, ojekuaáva, oinupãva industria-pe.

The Recognition

About the A' Design Award Pláta

BlackDrop Marca Reko ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ BlackDrop Marca Reko ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. BlackDrop Marca Reko ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand