Hmp Jehechauka Rete (Visual Identity) by Fanny De Bray

Hmp Jehechauka Rete (Visual Identity) by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2021

Hmp Jehechauka Rete (Visual Identity)

by Fanny De Bray

Client: Made for you

A' Design Award Fiero Winner in Ta'ãnga Category

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Verified Award Winner
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Colors

The Design

About Hmp Jehechauka Rete (Visual Identity)

HMP ha'e peteĩ jehechauka rete ojejapo vaekue peteĩ atygua mecánica ingeniería rehegua peguarã. Pe logo omombarete pe empresa mbaretekue ha omboporãve ijayvu. Umi letra ojejapo pe atygua oiporu haguéicha imárcape hemimba'ekuérare. Umi ta'ãnga ha esquema técnico ku ykére oipytyvõ mbaretépe pe apoyo global HMP ome'ẽva. Peteĩ-teĩ tembiapo pytyvõ marãndupy peteĩ pictograma ha sa'y iñemomba'eguáva rupive, oiporavo vaekue pe cliente ndive ojeexplika hag̃ua umi servicio ojoavýva. Pe jehechauka rete ojeadapta digital ha impreso mba'e rembiporúpe, oĩ hína tarjeta de negocio, letterhead kuatia ha carpeta.

The Recognition

About the A' Design Award Fiero

Hmp Jehechauka Rete (Visual Identity) ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Hmp Jehechauka Rete (Visual Identity) ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Hmp Jehechauka Rete (Visual Identity) oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez