La Pause Parisienne Ta'anga Reko (Identidad Visual) by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.
FieroTa'ãnga· 2021
La Pause Parisienne Ta'anga Reko (Identidad Visual)
Client: Made for you
A' Design Award Fiero Winner in Ta'ãnga Category
Verified Award Winner
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About La Pause Parisienne Ta'anga Reko (Identidad Visual)
La Pause Parisienne ha'e peteĩ ta'anga reko ojejapo vaekue peteĩ tenda oĩva y ári, oñemoĩva heta jehechauka guasu ojejapo hag̃ua Paris-pe. Umi kuatiañe'ẽ pe térare ojejapo yvyra rogue ra'ãngáicha, ha peteĩ tai apytere serif, hogue apytere jere jerekuévo, ome'ẽ chupe peteĩ karakter porã ha py'a guapy. Pe kuatiañe'ẽ U ojehecha peteĩ pausa ra'ãngáicha ha peteĩ tenda nandi pe ñe'ẽ mbytépe, ojeguáva peteĩ akã myakãhára roguekuérpe. Ka'aguy ha yvoty ra'ãnga ojeikoveva pe logo jerére omombarete hag̃ua yvy ha ka'aguy jeheguáva. Ko ta'anga reko oñoñeha'ãngáva pe yvoty ojeguáva pe 460 metro cuadrado-gua tenda oñemyatyrõ ramovéva, oipytyvõva aty ha jehechauka arapyahúpe ha pyharekue.
The Recognition
About the A' Design Award Fiero
La Pause Parisienne Ta'anga Reko (Identidad Visual) ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ La Pause Parisienne Ta'anga Reko (Identidad Visual) ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. La Pause Parisienne Ta'anga Reko (Identidad Visual) oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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