Action Means Everything Cartel Campaña rehegua Hsiao-Wen Hu omba'apóva

Action Means Everything Cartel Campaña rehegua Hsiao-Wen Hu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2021

Action Means Everything Cartel Campaña rehegua

Hsiao-Wen Hu -gua

Mba'eporuhára: Hsiao-Wen Hu

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

42,241

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #114235 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Action Means Everything Cartel Campaña rehegua Rehegua

Ko campaña je'eporã ohechauka mba'apo tuicha mba'e ñe'ẽ vai'ỹva gui ha oipota tapichakuéra ohecha hag̃ua ñemoambue ha mbarete oúva oñemongetarã katupyryguive. Ha'e peteĩ tembiapo oñepyrũva ha'eñóva, ha'éva diseñador remandu'a mba'apo ñepyrũ tuicha mba'e rehegua, ha avei peteĩ ñembohovái movimiento social-pe upe árape.

Jeguerohory

A' Design Award Pláta Rehegua

Action Means Everything Cartel Campaña rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Action Means Everything Cartel Campaña rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Action Means Everything Cartel Campaña rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Tuichakue ha Ñemyenyhẽ: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Ñe'ẽ Rape: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Ñeapopy Tecnología: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Diseño Jepy'apy: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspiración: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Mba'apo Rape: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Emoñe'ẽ Marandu Myasãi

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