Akbank ATM Tembiaporã Typykue: Ñe'ẽrenda Máquina Automática Ojeporukárõ Pirapire Akbank T.A.S omba'apóva

Akbank ATM Tembiaporã Typykue: Ñe'ẽrenda Máquina Automática Ojeporukárõ Pirapire Akbank T.A.S omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Jehechaukaha Jejapo Ñeha'ã Categoría-pe.

PlátaJehechaukaha· 2021

Akbank ATM Tembiaporã Typykue: Ñe'ẽrenda Máquina Automática Ojeporukárõ Pirapire

Akbank T.A.S -gua

Mba'eporuhára: Akbank

A' Design Award Pláta Rembiporuarã Jehechaukaha Categoría-pe

42,235

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #114208 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Akbank ATM Tembiaporã Typykue: Ñe'ẽrenda Máquina Automática Ojeporukárõ Pirapire Rehegua

Akbank ATM ha'e peteĩ ñe'ẽrenda web-pegua ojejapóva umi máquina automática oporukáva pirapirépe g̃uarã. Ko ñe'ẽrenda ojehecha umi taperã 1024 x 768 pixel-pe ha oñangareko heta ñe'ẽ rehe, oikeháicha inglés, alemán, ruso ha francés. Peteĩ tablero ojeguerekóva mba'ete oikuaaukáva mba'e oĩva puruhára rekoñangareko rehegua ha viru rehegua modelo apoha rehe ojejapóva rehe. Umi ojejapopyre hesakãva ha marandu porã oipytyvõ puruhárape omoirũ hag̃ua peteĩteĩ jekuaa. Pe temimoĩ oñembojojáva pumbyry rehe oiporu jehai jekuaáva, ha peteĩ tembiapo oñemoĩmbaha ojapo pukukue ojehupytýva diez segundo peve mbovyve oĩ vove.

Jeguerohory

A' Design Award Pláta Rehegua

Akbank ATM Tembiaporã Typykue: Ñe'ẽrenda Máquina Automática Ojeporukárõ Pirapire ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Akbank ATM Tembiaporã Typykue: Ñe'ẽrenda Máquina Automática Ojeporukárõ Pirapire ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Akbank ATM Tembiaporã Typykue: Ñe'ẽrenda Máquina Automática Ojeporukárõ Pirapire ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Tuichakue ha Ñemyenyhẽ: 1024px X 768px screens within an Automated-Teller-Machine device
Ñe'ẽ Rape: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Ñeapopy Tecnología: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Diseño Jepy'apy: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Ñesẽheka: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiración: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Proyecto Ára Tuichakue: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Mba'apo Rape: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patente-kuéra: Copyrights belong to Akbank T.A.Ş, 2020.
Aty Rembiguái: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Ta'ãnga Mba'eñemoneĩ: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020