Itaju Ñanduti · 2021
Inspiration Ñandutirenda
- A' Design Award Itaju 2021 in Ñanduti
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Ñandutirenda
Inspiration ha'e peteĩ ñandutirenda ojejapóva pe marca Zippo peguarã. Ko ñandutirenda ohechauka pe marca peteĩ jehecharã pyahu rupive ha peteĩ interfaz ojoguerekóva umi oipurúvandi. Ta'anga oñemyĩva ome'ẽ umi kuatiaroguépe peteĩ jehecharã oñeha'ãva ipyahúva. Ojepuru peteĩ sa'y hũ opa henda rupi omoirũ hag̃ua peteĩ jehecha peteĩchagua. Pe interacción diseño ojejapo tecnología pyahu interfaz rehegua ndive omoirũ hag̃ua umi oúvape. Pe jehupytyrã ha'e oñemoñe'ẽ hag̃ua umi consumidor-kuérandi ha ohechauka hag̃ua pe marca arandu peteĩ ñemohenda ko'ag̃aguávape.
About the A' Design Award Itaju
Inspiration Ñandutirenda ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Inspiration Ñandutirenda ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Inspiration Ñandutirenda omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
