Macy’s Website Ñemuha Ñanduti Renda (E-Commerce) Willy Lai and Dave Torres omba'apóva

Macy’s Website Ñemuha Ñanduti Renda (E-Commerce) Willy Lai and Dave Torres omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Itaju pegua Ñanduti Jejapo Ñeha'ã Categoría-pe.

ItajuÑanduti· 2020

Macy’s Website Ñemuha Ñanduti Renda (E-Commerce)

Willy Lai and Dave Torres -gua

Mba'eporuhára: Macy's

A' Design Award Itaju Rembiporuarã Ñanduti Categoría-pe

88,001

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #93996 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Macy’s Website Ñemuha Ñanduti Renda (E-Commerce) Rehegua

Macy's ñanduti renda ha'e peteĩ e-commerce plataforma omoneĩva ñemuhárape ojogua hag̃ua Macy's mba'e repy ñandutípe. Ko ñanduti renda oñemoambue pyahu 2019-pe, ñemuhára he'ikáva rupive, ha upéicha osẽ peteĩ diseño ipotĩva, ndahasýiva ha fashion rehegua ojeipurúva. Pe layout ojepuru fashion marandu ha consumidor tecnología mba'ekuéra rehegua, ha oipota omboheko Macy's ambue ñemuha renda oñembohovaíva rovái. Ojepuru tecnología web responsiva pyahu, upéicha ikatu ojehecha ñanduti renda laptop, tablet ha smartphone rupive. Puruhára jehecha rehegua jeporeka ombosako'i ko diseño pyahu, oĩháme survey, porandu ha usabilidad ha'ãnga.

Jeguerohory

A' Design Award Itaju Rehegua

Macy’s Website Ñemuha Ñanduti Renda (E-Commerce) ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Macy’s Website Ñemuha Ñanduti Renda (E-Commerce) ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Macy’s Website Ñemuha Ñanduti Renda (E-Commerce) omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Tuichakue ha Ñemyenyhẽ: We developed reponsive web design across different devices.
Ñe'ẽ Rape: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Ñeapopy Tecnología: We utilized modern responsive web technologies.
Diseño Jepy'apy: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Ñesẽheka: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiración: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Proyecto Ára Tuichakue: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Mba'apo Rape: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Aty Rembiguái: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Ta'ãnga Mba'eñemoneĩ: Images courtesy of Macys.