RingCentral Message Video Phone Diseño Ñembosako'i by Not Real

RingCentral Message Video Phone Diseño Ñembosako'i by Not Real is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ta'ãngamiméva Jejapo Competition Category.

PlátaTa'ãngamiméva· 2021

RingCentral Message Video Phone Diseño Ñembosako'i

by Not Real

Client: RingCentral

A' Design Award Pláta Winner in Ta'ãngamiméva Category

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Verified Award Winner

Verify Award Status for #119618

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RingCentral Message Video Phone Diseño Ñembosako'i

RingCentral ha'e plataforma ñomongeta mba'apo tenonderãva, omoirũva opavave ha opavave mba'e oñemba'apo porã hag̃ua. NotReal omoheñói peteĩ video momarandu ohechauka hag̃ua opaite mba'e ikatúva ojapo ko app mbarete, ikatu hag̃uáicha ohecha'akuéra oikuaa mboy tuicha ha henyhẽ añete ko apopyréva. Oĩ mbohapy mundo oiko oñondive: Añete, ohechauka puruhára renda situación tembiapo añeteguáva rupive. Digital, oñembyatyva UIs oñembojavapyre ohechauka hag̃ua mba'e específico app pegua. Ha Abstracto, oñemomarandu hag̃ua mba'apokatúpe general. Video pukukue jave, oĩ peteĩ equipo omoheñói'va peteĩ apopyréva app rupive.

The Recognition

About the A' Design Award Pláta

RingCentral Message Video Phone Diseño Ñembosako'i ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ RingCentral Message Video Phone Diseño Ñembosako'i ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. RingCentral Message Video Phone Diseño Ñembosako'i ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging: 1920 pixels x 1080 pixels at 24 frames per second
Tags: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow: It's a video with no interaction or special operative instructions. Just hit Play!
Team Members: Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Image Credits: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.