Benin Marca Ñemyasãi, Identidad Visual Anja Zambelli Colak omba'apóva

Benin Marca Ñemyasãi, Identidad Visual Anja Zambelli Colak omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2021

Benin Marca Ñemyasãi, Identidad Visual

Anja Zambelli Colak -gua

Mba'eporuhára: Zambelli Brand Design

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

14,473

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #120478 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Benin Marca Ñemyasãi, Identidad Visual Rehegua

Benin ha'e peteĩ marca identidad ojejapóva peteĩ família rekove kafé mba'apoharãgui, oguerekóva 30 ary rasa'ỹva experiencia. Ko identidad omoirũ pe kafé róga negocio ñemomýi peteĩ modelo franquicia-pe. Peteĩ Cherub ikatupyry oĩva ha'e pe ícono mombyrymby, he'ise pe Renacimiento ha Italia-pe, kafé premium retã. Sa'y pytã, hovy, sa'yju ha pytã myenyhẽ ha peteĩ textura arai angélico-va ogueru peteĩ tenondegua vy'a. Umi vasos oguerahávo ha bolsa kuatia ojejapo kuatia natural-pe CMYK offset-pe, tanto umi latón tina ombyaty porã pe kafé kalidad.

Jeguerohory

A' Design Award Fiero Rehegua

Benin Marca Ñemyasãi, Identidad Visual ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Benin Marca Ñemyasãi, Identidad Visual ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Benin Marca Ñemyasãi, Identidad Visual oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Tuichakue ha Ñemyenyhẽ: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Ñe'ẽ Rape: Branding, visual identity, franchise, coffee shop, packaging
Ñeapopy Tecnología: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Diseño Jepy'apy: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Ñesẽheka: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Inspiración: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Proyecto Ára Tuichakue: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Mba'apo Rape: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Aty Rembiguái: Anja Zambelli Čolak