MG iSmart Infotainment Sistéma Interfase by Star

MG iSmart Infotainment Sistéma Interfase by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award Itaju in Jehechaukaha Jejapo Competition Category.

ItajuJehechaukaha· 2021

MG iSmart Infotainment Sistéma Interfase

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award Itaju Winner in Jehechaukaha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart Infotainment Sistéma Interfase

MG iSmart ha'e peteĩ infotainment sistéma interfase ojejapóva MG marka mba'yrumýi peguarã. Ko interfase oipytyvõ peteĩ ñemuhã pyahu ñemoherakuãme, peteĩ tembiaporã ojejapóva jeikekuaa (conectividad), digital jepokoha ha pytyvõhára arandu rehe. Jeporeka ha temiandu ñembyaty umi marka aty ndive ha ñemuhã oñeha'ãrõvape jepurukuérape guarã omoakãva'ekue umi puruhára rape. Mbohapy jeikekuaa apytu'ũrã ojejapo prototípo ramo, ha poteĩ techapyrã rape oñeha'ãva'ekue ojeiporavo mboyve peteĩ tape paha oñemboguatáva mbeguekatúpe. Umi mba'yrumýi orekóva MG iSmart oiko tapére India ha Tailandia-pe.

The Recognition

About the A' Design Award Itaju

MG iSmart Infotainment Sistéma Interfase ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ MG iSmart Infotainment Sistéma Interfase ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. MG iSmart Infotainment Sistéma Interfase omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.