Tinkoff Investment Ñemuha Vidéo by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Ta'ãngamiméva Jejapo Competition Category.
BrónseTa'ãngamiméva· 2022
Tinkoff Investment Ñemuha Vidéo
by Egor Maraev
Client: Blaster Studio
A' Design Award Brónse Winner in Ta'ãngamiméva Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Ñemuha Vidéo
Tinkoff Investment ha'e peteĩ 30 aravo'i pukukue ñemuha vidéo peteĩ banco inversión rembiapokuérape g̃uarã. Ko vidéo ohechauka George Washington-pe pe personaje principal ramo. Oguapy peteĩ sofa ári ha ho'u pizza, kane'õ ha tarova, ha ha'e oñemoĩ pláta rechaukaha ramo. Ko ta'anga jepiveigua'ỹ ogueraha pe idea principal, ha'éva pe pláta oñemoñeĩ vaerãha porã ha oñemoĩ vaerãha omba'apo hag̃ua. Pe animación ombojoaju cel animación ha cutout animación, oñemoĩ hendive digital compositing. Ko vidéo ojehechauka hetaite hendápe preroll ramo online vidéos renonderã ha ohupyty peteĩ conversión rata joguáva.
The Recognition
About the A' Design Award Brónse
Tinkoff Investment Ñemuha Vidéo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Tinkoff Investment Ñemuha Vidéo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Tinkoff Investment Ñemuha Vidéo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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