Africolor Festival Fiesta Identidad Visual by Manuela Bonnet

Africolor Festival Fiesta Identidad Visual by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2021

Africolor Festival Fiesta Identidad Visual

by Manuela Bonnet

Client: Africolor

A' Design Award Brónse Winner in Ta'ãnga Category

10,082

Verified Award Winner

Verify Award Status for #122295

View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Fiesta Identidad Visual

Africolor Festival ha'e peteĩ identidad visual ojejapo vaekue pe festival de música irundy pa arýpe (30 años), ojejapo vaekue Paris-pe. Ko diseño opyta pe idea "resonancia" ári, ohechauka hağua pe festival oñehendu jeýva ára ha tetã rembe' rupive. Peteĩ jegua typographic ombyaipa ha ombojoapy jey umi letra pe título-gui, ojapo hağua peteĩ ritmo hetaitéva. Pe identidad ha'e porã, tesãi, sa'yjoja ha vy'apáva. Pe poster ojejapo mokõi versión iñambuéva: peteĩ pytã ha peteĩ hovyũ. Pe sistema visual peteĩcha ojeporu umi brochure, flyer, poster metro-pegua, bandera, bolsa (tote bags) ha publicación redes social-pegua rehe avei.

The Recognition

About the A' Design Award Brónse

Africolor Festival Fiesta Identidad Visual ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Africolor Festival Fiesta Identidad Visual ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Africolor Festival Fiesta Identidad Visual ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet