Clarity Identidad Corporativa by Jeffery Fulton

Clarity Identidad Corporativa by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2021

Clarity Identidad Corporativa

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #122345

View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Identidad Corporativa

Clarity ha'e peteĩ identidad corporativa ojejapova'ekue peteĩ empresa tecnológica-pe g̃uarã. Pe logo omoĩmbaite mokõi símbolo ojeporúva coding-pe, oĩva peteĩ triángulo apytépe omombe'úva tenonderã guata. Peteĩ tono azul hũ omombe'u jerovia, ha peteĩ tono azul hesãĩva he'ise tecnología. Pe tipografía Neo Sans ojeporu ijehechapyrã moderno rehehápe, ojoajúva porã umi logo rendáre ipurũ vevúiva. Ojeheja umi gradiente ha forma abstracta, upévare pe identidad ojejapyhy umi figura sencilla ha coding-pegua letra ha número rehe. Pe identidad avei ojeaplika umi merchandising corporativo-pe.

The Recognition

About the A' Design Award Brónse

Clarity Identidad Corporativa ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Clarity Identidad Corporativa ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Clarity Identidad Corporativa ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release