The Book That Grew Kuatiañe'ẽ Ñemongakuaa Reko Rerekua Fabiano Dalmacio omba'apóva

The Book That Grew Kuatiañe'ẽ Ñemongakuaa Reko Rerekua Fabiano Dalmacio omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ñemuña Jejapo Ñeha'ã Categoría-pe.

PlátaÑemuña· 2021

The Book That Grew Kuatiañe'ẽ Ñemongakuaa Reko Rerekua

Fabiano Dalmacio -gua

Mba'eporuhára: Rothco, part of Accenture Interactive

A' Design Award Pláta Rembiporuarã Ñemuña Categoría-pe

86,647

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #122997 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

The Book That Grew Kuatiañe'ẽ Ñemongakuaa Reko Rerekua Rehegua

Kuatiañe'ẽ Okakuaáva ha'e peteĩ ñemongakuaa reko rerekua ojejapóva chokokuéra Irlandapegua peguarã. Ko kuatiañe'ẽ ohechauka 10 mbo'epy ha 10 ñe'ẽ ñemoañete ipytyvõva omboko'ẽ sustentabilidad chokoku rupápe. Peteĩteĩ togue, peteĩteĩ ñe'ẽ ha peteĩteĩ ta'anga ojejapo kapi'i rapo añetéva rehe okakuaa jave. Umi rapo oñemboguata heta arapokõindy pukukue aja ñemitỹ ha tembiapo jehecha porã oñondivépe, upéicha rupi ñande sy ypy omohu'ã pe ñembohe'i rembiapo. Umi chokoku rembiapo hasyvéva oñemyesakã peteĩ ta'anga apopyre rupive, ha peteĩ togue ojepe'áva ohejarei omoñe'ẽhárape ohecha pe ta'anga jehechauka omoñe'ẽ aja. Oñemboty jave, ko kuatiañe'ẽ ipy 29.7 rire 42 centímetro.

Jeguerohory

A' Design Award Pláta Rehegua

The Book That Grew Kuatiañe'ẽ Ñemongakuaa Reko Rerekua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ The Book That Grew Kuatiañe'ẽ Ñemongakuaa Reko Rerekua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. The Book That Grew Kuatiañe'ẽ Ñemongakuaa Reko Rerekua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Tuichakue ha Ñemyenyhẽ: Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
Ñe'ẽ Rape: book, design, Ireland, grass, farming, bank, idea
Ñeapopy Tecnología: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Diseño Jepy'apy: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Ñesẽheka: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Inspiración: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Proyecto Ára Tuichakue: From October 2018 to May 2019, in Dublin and Amsterdam.
Mba'apo Rape: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Aty Rembiguái: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Ta'ãnga Mba'eñemoneĩ: Photographer: Diana Scherer
Filmmaker: Jake Viramontez