Full Moon Ñemomarandu Ñe'ẽñemú Rehegua by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ñemomarandu Jejapo Competition Category.
PlátaÑemomarandu· 2021
Full Moon Ñemomarandu Ñe'ẽñemú Rehegua
Client: Rothco, part of Accenture Interactive
A' Design Award Pláta Winner in Ñemomarandu Category
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- Verified Award Winner
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The Design
About Full Moon Ñemomarandu Ñe'ẽñemú Rehegua
Full Moon ha'e peteĩ ñemomarandu ojejapóva'ekue Guinness-pe guarã. Pe ta'ãnga ojekuaauka Facebook ha Instagram feed ha story-pe Halloween pyharekue 2020-pe, oñehecharõguare peteĩ jasy hovy sa'ietéva opárupi ko yvy ári. Pe ta'ãnga ojejapo ñembohekojera ha ta'ãnga ñemyatyrõ rupive Adobe Photoshop-pe. Umi jasy ta'ãnga hesakãporãva, marca ta'ãnga ha kimbio texture oñembojoaju umi capa-pe oiko haguã peteĩ ta'ãngang'ete. Pe apytu'ũ ha'e oike haguã peteĩ ñemongeta yvórare peteĩ joajúpe imbovyvéva jasy ha peteĩ kimbio y'uha vaso apytépe.
The Recognition
About the A' Design Award Pláta
Full Moon Ñemomarandu Ñe'ẽñemú Rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Full Moon Ñemomarandu Ñe'ẽñemú Rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Full Moon Ñemomarandu Ñe'ẽñemú Rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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