Jalebi Marca Rekokatu (Brand Identity) Raageshwari Kandaswamy omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2022

Jalebi Marca Rekokatu (Brand Identity)

Raageshwari Kandaswamy -gua

Mba'eporuhára: MIT Institute of Design

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #126528 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Jalebi Marca Rekokatu (Brand Identity) Rehegua

Jalebi ha'e peteĩ marca rekokatu peteĩ ice cream marca ko'ãgagua peguarã. Umi ice cream he'ẽ ojejapo umi tradicional India kakuaa jehe. Ta'anga estilo he'i umi mba'e vendedor tape rehegua ovende va'e kakuaa ha mba'e he'ẽ vai newspaper-pe ojejaho'i va'e. Pe logo ojejapo pe letra J-gui ha pe jalebi jere-gui. Typography, color ha contraste ome'ẽ pe rekokatu-pe peteĩ carácter ojekuaa porã ha katuete ko'ãgagua rehegua. Pe rekokatu ojeporu umi cups-pe, menu card-pe, bolsa ha mascara-pe peteĩ ojoja aha rehe. Pe menu card ojejapo capa-pe, ha pe capa renonderã ha'e peteĩ tela translúcida he'i umi cultura oñemoĩ jave.

Jeguerohory

A' Design Award Fiero Rehegua

Jalebi Marca Rekokatu (Brand Identity) ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Jalebi Marca Rekokatu (Brand Identity) ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Jalebi Marca Rekokatu (Brand Identity) oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Tuichakue ha Ñemyenyhẽ: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Ñe'ẽ Rape: Brand Identity, Logo, Identity Design, Ice cream
Ñeapopy Tecnología: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Diseño Jepy'apy: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Ñesẽheka: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspiración: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Proyecto Ára Tuichakue: The project started in September 15 as a part of college project and finished in October 3rd.
Mba'apo Rape: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.