Science is O2 Mbo'ehao Aranduka Jaehun Kim omba'apóva

Science is O2 Mbo'ehao Aranduka Jaehun Kim omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Itaju pegua Mbo'e Jejapo Ñeha'ã Categoría-pe.

ItajuMbo'e· 2022

Science is O2 Mbo'ehao Aranduka

Jaehun Kim -gua

Mba'eporuhára: Visang

A' Design Award Itaju Rembiporuarã Mbo'e Categoría-pe

112,134

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #131223 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Science is O2 Mbo'ehao Aranduka Rehegua

Science is O2 ha'e peteĩ mbo'ehao aranduka aty arandukuaa rehegua, ojejapóva mitã oñemoñe'ẽva mbo'ehao ypy, mbyte ha yvateguápe g̃uarã. Peteĩteĩva ape ogueraha peteĩ QR kuaaukaha llave rehegua ijysajáva, ombojoajúva aranduka marandu, ñemoherakuã ha arandukuaa ta'angamýi ndive. Ambue QR kuaaukaha oñemoĩ umi mba'e tuichavéva ykére aranduka ryepýpe, oipe'áva tape ta'angamýi ñeha'ãnga rehegua ha porandu jehechauka ambuévape. Pe ñembokape ivera'ỹva, ta'anga epoxy-gua ha ñembokape overapáva omoheñói peteĩ jehecha vivo, ha'etévaicha osẽva kuatiágui. Umi apỹi oñemboapu'a ojepuru hag̃ua kyhyje'ỹme, ha umi joaju digital omoakãrapu'ã ñembo'e ohasáva kuatia ñemboguapypyre rembe'ýgui.

Jeguerohory

A' Design Award Itaju Rehegua

Science is O2 Mbo'ehao Aranduka ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Science is O2 Mbo'ehao Aranduka ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Science is O2 Mbo'ehao Aranduka omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Tuichakue ha Ñemyenyhẽ: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Ñe'ẽ Rape: workbook, science, O2, QR Code
Ñeapopy Tecnología: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Diseño Jepy'apy: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Ñesẽheka: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiración: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Proyecto Ára Tuichakue: Launched in Korea in September 2021
Mba'apo Rape: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Aty Rembiguái: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Ta'ãnga Mba'eñemoneĩ: Visang Creative Design Lab, 20121