Gatorade GX Patch and APP Tembiaporã Mba'yru: Tembiporu Pumbyry Puru by PepsiCo Design and Innovation

Gatorade GX Patch and APP Tembiaporã Mba'yru: Tembiporu Pumbyry Puru by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Celular Jejapo Competition Category.

PlátaCelular· 2022

Gatorade GX Patch and APP Tembiaporã Mba'yru: Tembiporu Pumbyry Puru

by PepsiCo Design and Innovation

A' Design Award Pláta Winner in Celular Category

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Verified Award Winner
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The Design

About Gatorade GX Patch and APP Tembiaporã Mba'yru: Tembiporu Pumbyry Puru

Gx ha'e peteĩ sistema y'u ojeguerekóva ojehechakuaáva ndéve, ojejapóva peteĩ tembiporu pumbyry, peteĩ ao ry'ái ombyatýva ha peteĩ y'urenda oñemboykevaʼerã. Pe Gx ao ry'ái ombyatýva ojejaʼa jyva ári ha ombyaty ry'ái peteĩ jehotypa mbaretete aja ohapykuehóvo mba'eichaitépa oñehundi y'u ha sodio. Pe Gx App ohechajey pe ao ha ojapo peteĩ ry'ái reko. Ko ry'ái rekógui, pe app oipytyvõ mba'éichapa y'u ha oñemyanyhẽvaʼerã ambue jehotypápe g̃uarã. Nueve Gx pod remimoĩ oguerekóva carbohidrato ha electrolito iñambueichaitéva ojejerure puruhárape. Umi pod oipuru sa'ive plástico umi y'u oñemboýva porã ha ndaikatúivagui oñemyenyhẽjeýgui.

The Recognition

About the A' Design Award Pláta

Gatorade GX Patch and APP Tembiaporã Mba'yru: Tembiporu Pumbyry Puru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Gatorade GX Patch and APP Tembiaporã Mba'yru: Tembiporu Pumbyry Puru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Gatorade GX Patch and APP Tembiaporã Mba'yru: Tembiporu Pumbyry Puru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release