Aqua Minerale Redesign Y'aomeʼẽha Ñemboʼy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.
PlátaMba'eñongatuha· 2022
Aqua Minerale Redesign Y'aomeʼẽha Ñemboʼy
by PepsiCo Design and Innovation
A' Design Award Pláta Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Aqua Minerale Redesign Y'aomeʼẽha Ñemboʼy
Aqua Minerale Redesign haʼe peteĩ y'aomeʼẽha ñemboʼy peteĩ marca y aguyje ojehepymeʼẽva Russia-pe. Ko ñembopyahu oñangareko umi mba'e tee ha umi hykuere he'ẽ rehe, ombojoaju hag̃ua opa producto peteĩ tekove rechaukaha reheve. Ko apopyre oñemopyenda y ha'eha tekove ypy, ojehechaukáva forma syrykuéra ha línea porã rupive. Ko diseño ojoajúva ombojoja umi producto ha ombojoja porãve chupekuéra estante ári. Oñeñeha'ãro oipytyvõ umi ohepyme'ẽvape oñangarekóva ipy'aguapy rehe ára hetaha jave.
The Recognition
About the A' Design Award Pláta
Aqua Minerale Redesign Y'aomeʼẽha Ñemboʼy ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Aqua Minerale Redesign Y'aomeʼẽha Ñemboʼy ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Aqua Minerale Redesign Y'aomeʼẽha Ñemboʼy ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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