Jing Yin Li Marca Ryepy Ñemboguata by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.
BrónseTa'ãnga· 2022
Jing Yin Li Marca Ryepy Ñemboguata
by Sxdesign
Client: Jing Yin Li
A' Design Award Brónse Winner in Ta'ãnga Category
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- Verified Award Winner
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The Design
About Jing Yin Li Marca Ryepy Ñemboguata
Jing Yin Li ha'e peteĩ marca ryepy ojejapóva peteĩ marca ao ñemopotĩ ha ñeñangareko rehegua g̃uarã, Chína retã merkádo-pe. Pe logo ojejapo mba'e apesãgue sa'i vaicha, kuadrádo ha círculo mbytepa, oñemoĩva irundy tekoháre. Mbohapy tekoha ombojoaju ẽ J, Y ha L, umi letra ñepyrũha marca réra pegua. Umi apesãgue oñemohenda peteĩcha ha jekuaakuévo, ohechauka jerovia ha mbaretekue. Pe marca sa'y ojoja pyahê ha pytã pa'ũme, ha ohechauka umi Chína retã porselana ymaguare ha muebles sándalo pytã. Pe logo hendukuaa gueteri michĩvéramo 6 x 12 milímetro-pe.
The Recognition
About the A' Design Award Brónse
Jing Yin Li Marca Ryepy Ñemboguata ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Jing Yin Li Marca Ryepy Ñemboguata ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Jing Yin Li Marca Ryepy Ñemboguata ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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