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Carbon Research Marca Rekove by Sxdesign

Carbon Research Marca Rekove by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.


BrónseTa'ãnga· 2022

Carbon Research Marca Rekove

by Sxdesign

Client: Carbon Research

A' Design Award Brónse Winner in Ta'ãnga Category

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The Design

About Carbon Research Marca Rekove

Carbon Research ha'e peteĩ marca rekove ojejapo vaekue peteĩ kuatiañe'ẽ akademiko rembiapo carbono neutralidad rehegua rupive. Pe logo ombojoaju yvy ra'anga carbono átomo rembe'y reheve ohechauka hag̃ua tekoha ñeñangareko. Umi línea ojoajúva ombojoaju yvy latitud-kuéra electrón rape ndive, ohechauka hag̃ua apytu'ũ ijeheguíva ha jeikuaauka tuichavéva. Pe estructura simétrica ha ijerekuévo oĩva ohechauka peteĩ aty akademiko ojoajupáva. Pe logo ojoajupáva ojehai kuatiañe'ẽ ape jári ha ambue mba'e apytépe, ha oñemoĩ porã gueteri jahecha hag̃ua tuichakue michĩvévo 20 rupi 5 milímetro.

The Recognition

About the A' Design Award Brónse

Carbon Research Marca Rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Carbon Research Marca Rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Carbon Research Marca Rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging
The combine logo can be print on the minimal size at 20mm x 5mm.
Tags
graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology
It can be printed on magazine covers or other products.
Design Challenge
In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research
Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration
Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration
The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow
The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents
Sxdesign
Team Members
Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits
Sxdesign

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