Gorgeous Frontier Highway Marca Rekove by Zhuang Li

Gorgeous Frontier Highway Marca Rekove by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2022

Gorgeous Frontier Highway Marca Rekove

by Zhuang Li

Client: China National Highway G331

A' Design Award Fiero Winner in Ta'ãnga Category

10,293

Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Marca Rekove

Gorgeous Frontier Highway ha'e peteĩ marca rekove ojejapóva China National Highway G331 peguarã. Ko tape oho China retã yvate gotyo rembe'ýpe ha oikóva peteĩ tape puku ñangarekoharã Heilongjiang provínciape. Umi diseño rehegua mba'e ojeporavóva ou yvy rembiapo, ka'aguy ha tape voi guive. Peteĩ ára-mbyte ohechauka yvy rape, peteĩ hoja ohechauka ka'aguy, ha peteĩ tape ohechauka tape guasu. Koʼã mbaʼe oñembojoaju oñemoĩvo yvypóra reko ha ko'ãga peteĩ ta'anga ojeporúva. Ko marca rekove ohechauka irundy áño-yke tape rehegua ha yvypóra reko ombopyahéva upe tenda.

The Recognition

About the A' Design Award Fiero

Gorgeous Frontier Highway Marca Rekove ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Gorgeous Frontier Highway Marca Rekove ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Gorgeous Frontier Highway Marca Rekove oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release