Q Sky Pilates Marca Rechaukaha by Yuanyuan Yang

Q Sky Pilates Marca Rechaukaha by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2023

Q Sky Pilates Marca Rechaukaha

by Yuanyuan Yang

Client: Q Sky

A' Design Award Fiero Winner in Ta'ãnga Category

9,571

Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Marca Rechaukaha

Q Sky Pilates ha'e peteĩ marca rechaukaha ojejapóva peteĩ Pilates estudio-pe g̃uarã. Pe letra Q ojejapo peteĩ guyra oveveháicha yvágare, ombojoajúva pe estudio réra peteĩ mba'e vevúi, sãsó ha py'aguapy reheguáva. Pe letra ha'eño oiko peteĩ ta'ãnga isãsóva ramo, ha upe letra voi opyta ojoja pe tipografía ojeporúvape marca réra tuichaháicha. Pe identidad ojeporu tenda rechaukahápe, ao ñañeha'ãha guasúpe, y renimbo'ipe ha kuatia miembro-kuéra mbaéte, ojejapóva impresión digital, silk screen ha embordado reheve. Pe sa'y iporãha opa material-pe ojehecha porã.

The Recognition

About the A' Design Award Fiero

Q Sky Pilates Marca Rechaukaha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Q Sky Pilates Marca Rechaukaha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Q Sky Pilates Marca Rechaukaha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022